ILT20 2024 records staggering reach of 113 million in opening week
Mumbai, 2ndFebruary 2024:ZEE Entertainment Enterprises Limited (ZEEL), India’s largest content and entertainment powerhouse, has announced the viewership numbers for the opening week of ILT20’s second season. The tournament garnered an impressive reach of 113 million in its opening week, as per data released by BARC TV+OOH. The company has reported an uptick of 12% as … Read more