IPL 2024: JioCinema has launched a new campaign featuring Indian cricket legends Kapil Dev and Jasprit Bumrah. This collaboration marks the first time the World Cup-winning captain and the celebrated pacer have appeared together in a commercial film.
The campaign, titled “TV Dekho Toh Aise,” highlights JioCinema’s Connected TV service for the upcoming TATA IPL 2024. The initiative aims to provide cricket fans with an enhanced viewing experience of the tournament on digital platforms.
IPL 2024: Unveiling a New Viewing Experience
The TATA IPL 2024 is set to kick off with a thrilling match between Chennai Super Kings and Royal Challengers Bangalore on March 22, 2024. The ad film featuring Kapil Dev and Jasprit Bumrah, produced by Chrome Pictures, showcases a playful banter between the two cricketers.
The narrative cleverly demonstrates the advantages of watching the cash-rich Indian Premier League (IPL) season 17 on Connected TV, including the option to view the content in 4K resolution and select preferred camera angles and key moments during the game.
Rapid Growth of Connected TV Viewership In IPL 2024 Season
India’s shift towards digital consumption of live sports, particularly the IPL, is evident from the rising number of Connected TV viewers. Statistics reveal that all television sets sold in India over the past year are Connected TVs. Last season, the IPL attracted over 125 million viewers on Connected TV, with projections estimating about 200 million viewers for this year’s tournament.
A Viacom18 spokesperson emphasised the campaign’s objective to showcase the seamless and flexible viewing options provided by JioCinema on Connected TV. The platform offers a premium viewing experience, allowing fans complete control over how they watch the high-stakes matches. The spokesperson encouraged cricket enthusiasts to experience the innovative features of JioCinema firsthand.
A Glimpse into the JioCinema Ad Campaign
The campaign’s first film captures Bumrah deeply engrossed in an IPL match on his mobile phone before Kapil Dev joins him and introduces the concept of Connected TV. The second film continues the conversation, highlighting the capability to watch the game in 4K and personalise the viewing experience.
The campaign underscores the significance of Connected TV in enhancing fans’ engagement with live sports content. JioCinema’s latest initiative not only promotes the convenience of digital sports consumption but also aims to cater to the evolving preferences of viewers.
With the promise of free access to the TATA IPL 2024 in 4K across 12 languages, multi-cam options, and additional fan-engagement features, JioCinema is set to redefine how cricket is watched in India. Fans can stay updated with the latest season by following JioCinema and Sports18 on their respective social media platforms.
Shashank Gupta Mykhel
source: mykhel.com