Mumbai, March 1, 2024: A staggering 221 million viewers tuned-in on the Zee linear TV channels and ZEE5 to watch the second season of ILT20. The 34-match league, it recorded 46% female viewers underscoring the league’s wide appeal in India and is a testament of its entertainment value for the entire household.
With Mumbai and Delhi emerged as pivotal markets, the matches garnered a massive response from the mass markets, including Uttar Pradesh, Madhya Pradesh Gujarat and Maharashtra. This again showcased the league’s influence across India’s diverse landscape. Furthermore, Season 2 of ILT20 witnessed a notable increase in viewership from Punjab, resulting in 22% increase in cumulative reach. ZEE’s strategy to introduce Punjabi commentary on its social platforms played a critical role in driving the surge in viewership and time spent.
As the cricket league’s broadcasting partner, ZEE Entertainment’s deep distribution strategy ensured widespread accessibility in India and across the globe. The matches were broadcasted worldwide through the channel’s extensive network of 10 widely distributed and popular linear TV channels, including &Pictures,
Transcending geographical boundaries, the ILT20 Season 2 was broadcasted across cricketing nations worldwide – from the United Kingdom, Australia and New Zealand to Sri Lanka, Bangladesh, the Caribbean and in over 100 countries. It has firmly
established itself as the second most-watched T20 cricket league globally, captivating a broad spectrum of viewers, including women (99 million) and the youth demographic (121 million). Stadiums pulsed with energy as they welcomed crowds in full capacity, with passionate fans travelling from far-and-wide to immerse themselves in the thrilling atmosphere.
Commenting on the performance of the league this year, Mr. Rahul Johri, President – Business, ZEE Entertainment Enterprises Limited (ZEEL) said, “ILT20 Season 2 has set a new benchmark for franchise cricket leagues globally.